A key challenge in building safe, age-appropriate social platforms is moderating content accurately at scale. As the volume of user-generated content grows, relying solely on human review becomes both impractical and ethically complex, particularly given the exposure to harmful and traumatic material.
This session explores how AI moderation systems can support this challenge, not only by improving scale and efficiency, but also by helping define and respond to different thresholds of harm. Natalie Boll, Founder and CEO of Tribela, will share how Tribela has developed AI tools to work alongside human judgment, reducing exposure to harmful content while maintaining nuance and context. The discussion will also touch on the balance between safety and freedom, and how AI can be designed to protect users without limiting expression.
Natalie Boll is the Founder & CEO of Tribela, a new social media platform which prioritises safety over algorithmic engagement, creating a safe space for young people to interact and engage. Prior to this, Natalie produced for CBC, Netflix, Amazon, HGTV, and the Food Network. She has directed a feature documentary now airing on CBC, line-produced franchise films, run a globally recognised restaurant in Vancouver Gastown, and was named to the city's 40 Under 40. She is also the mother of three. That is the part that matters most. Tribela exists because she could not, in good conscience, hand her kids the internet she helped build. After two decades watching media optimise for attention at any cost, Natalie went back to school — Oxford's Advanced Management & Leadership Programme, the Women's Leadership Programme, Harvard Business School Online, Yale's Science of Well-Being for Teens, the Centre for Humane Technology's Foundations of Humane Technology, even CS50 — to build the alternative herself. Tribela is now live in 40+ countries with paying members, incubated at Oxford University Innovation, and validating a model that is not built on advertising. Her work sits at the intersection of design, culture, and real-world experience.
Mon, 11 May 2026 16:00 - 16:45 (UTC+00:00) Dublin, Edinburgh, Lisbon, London
Join: https://teams.microsoft.com/meet/340009717710056?p=qBMvYLEmX6JJQ4ao0U
Meeting ID: 340 009 717 710 056
Passcode: Se7xa9Mn